True North Consumer is an authoritative, independent Canadian consumer advocacy publication dedicated to Statutory Consumer Protection, Retail Pricing Transparency, Telecom Contract Forensics & Everyday Household Economics.
Our Core Mission
In a Canadian marketplace dominated by regional telecommunications oligopolies, consolidated grocery giants, non-transparent airline compensation schemes, and opaque banking fees, everyday consumers consistently surrender statutory protections and pay hundreds of dollars in unwarranted charges each year.
True North Consumer was founded to eliminate this information asymmetry. We provide forensic, clause-by-clause investigative breakdowns of the regulations, statutes, and codes that govern everyday commerce in Canada—from the Scanner Price Accuracy Code (SCOP) and provincial Consumer Protection Acts to the CRTC Wireless Code, Air Passenger Protection Regulations (APPR), and Bank Act dispute mechanisms.
Meet the Editorial Leadership
Connor Hayes
Lead Consumer Advocate & Regulatory Analyst
Connor Hayes directs the investigative research, regulatory audits, and consumer guidance frameworks at True North Consumer. With over a decade of investigative experience evaluating Canadian retail pricing mechanics, provincial consumer protection statutes (including Ontario’s CPA, Quebec’s BPC, and BC’s Business Practices and Consumer Protection Act), and federal dispute bodies (CRTC, CTA, CCTS, and FCAC), Connor decodes fine print into actionable, high-leverage roadmaps that protect household balance sheets.
Our Editorial Methodology & Independence
Every guide, audit, and investigative masterclass on True North Consumer is anchored in primary statutory text, binding regulatory tariffs, and verified commercial policies. We do not accept corporate sponsorships for favourable coverage, nor do we alter our evaluations based on commercial relationships.
Learn more about our standards and verification protocols in our Editorial Standards and Corrections Policy.